Fresh content.
Keep it updated with new messages. By their very nature, blogs are constantly
evolving. By making your blog a frequently updated resource for breaking news
or information on your topic, you'll make it a 'must-see' destination and attract
targeted readers who'll keep coming back for more.
Bulletins.
Invite your blog readers to sign up for reminders whenever you update it. Many
blogging software programs have a feature that allows editors to send bulletins
via email to members who have chosen to receive them.
Third-party programs also plug into blogs and offer this service. Bloglet - at
http://www.bloglet.com - offers a similar feature where you host a sign up form on
your blog. Bloglet sends subscribers an email every time you add a post to your
blog.
Syndication.
An RSS feed is available for weblogs. People who use news aggregators can
subscribe to the weblog. In a convergence of push and pull technologies,
services like Klip offer a way to 'subscribe' to regularly updated data feeds from a
blog.
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