Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.
Whether a blogger's focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:
1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template.
Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.
2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.
3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.
4.) Banner Ads
While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.
As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and
thoughts. Daily journals and online blogs have become more than just a communication means to
many.
A Bloggers Adsense Vocabulary
So, you are considering taking the step of adding Adsense to your blog in order to make some extra money. It can be a wise decision. By using your blog to display contextual advertising, you have created a great opportunity, not only for the blog in question but for future pursuits, as well. Many bloggers enter Adsense without a great deal of experience in online advertising and its terminology.
However, in order to better understand exactly what will be happening, it is important to get a firm grasp on some of the unique terminology used when discussing Adsense and blogs.
Here are some important terms, their common abbreviations, and meanings:
Terms of Service (TOS). All participants in the Adsense program are required to abide by Google’s Terms of Service. This is basically the “rule book” for Adsense. Those who fail to conduct themselves according to TOS may be banned from participation and/or have their account suspended. Every participant should carefully read the TOS.
Publisher. That’s you. Anyone operating a site displaying Adsense ads is considered a publisher.
Pay per click (PPC). Google Adsense operates predominantly on a pay per click basis. That means the advertiser pays for each time someone clicks upon their ad. It also means that you will get paid for every click.
Click through rate (CTR). This represents the percentage of page impressions that result in a click on an ad at your site. For instance, if your blog gets 100 impressions and 17 of them result in a click, theCTR for your site will be 17%.
Ad unit. An ad unit is a displayed block of Google Adsense ads. There are a variety of ad units from which to choose. They are usually expressed in terms of their size in pixels. For instance, a 120 x 600 tower ad unit will be 120 units wide and 600 units long--tall and skinny.
Ad placement. This refers to where your ads are placed. Publishers may place their Adsense units anywhere on a page consistent with the TOS. There are a variety of online guides, charts and recommendations demonstrating the various location options and how successful they tend to be in producing a high CTR.
Channel. You can set up channels to track the performance of individual Adsense ad units or to track earnings on particular sites. Channels are established in the Set Up area of your Adsense account.
Competitive Ad Filter. Google gives you the option not to display certain advertisements via the competitive ad filter. This allows you to avoid inadvertently advertising someone with whom you are in competition, for instance.
However, in order to better understand exactly what will be happening, it is important to get a firm grasp on some of the unique terminology used when discussing Adsense and blogs.
Here are some important terms, their common abbreviations, and meanings:
Terms of Service (TOS). All participants in the Adsense program are required to abide by Google’s Terms of Service. This is basically the “rule book” for Adsense. Those who fail to conduct themselves according to TOS may be banned from participation and/or have their account suspended. Every participant should carefully read the TOS.
Publisher. That’s you. Anyone operating a site displaying Adsense ads is considered a publisher.
Pay per click (PPC). Google Adsense operates predominantly on a pay per click basis. That means the advertiser pays for each time someone clicks upon their ad. It also means that you will get paid for every click.
Click through rate (CTR). This represents the percentage of page impressions that result in a click on an ad at your site. For instance, if your blog gets 100 impressions and 17 of them result in a click, theCTR for your site will be 17%.
Ad unit. An ad unit is a displayed block of Google Adsense ads. There are a variety of ad units from which to choose. They are usually expressed in terms of their size in pixels. For instance, a 120 x 600 tower ad unit will be 120 units wide and 600 units long--tall and skinny.
Ad placement. This refers to where your ads are placed. Publishers may place their Adsense units anywhere on a page consistent with the TOS. There are a variety of online guides, charts and recommendations demonstrating the various location options and how successful they tend to be in producing a high CTR.
Channel. You can set up channels to track the performance of individual Adsense ad units or to track earnings on particular sites. Channels are established in the Set Up area of your Adsense account.
Competitive Ad Filter. Google gives you the option not to display certain advertisements via the competitive ad filter. This allows you to avoid inadvertently advertising someone with whom you are in competition, for instance.
CAN I MAKE MONEY FROM MY BLOG?
But of course!
How?
Well, You
put Google adsense ads on your page.
see the right hand side panel, you will find an image saying, "earn money by showing relavent ads with google adsense"
How?
Well, You
put Google adsense ads on your page.
see the right hand side panel, you will find an image saying, "earn money by showing relavent ads with google adsense"
WHAT WILL MY BLOG COST ME (IN TIME, MONEY, EFFORT)?
Few minutes a day might be enough.
Or 26 hours in a day may not be quite enough.
It depends upon how much you want to do, and how fast you want it done.
If all you wish to do is post a few messages every day on your blog, it won't take
long at all. Just a few seconds to log on, write your message into an online form,
and click a button to publish it to your blog!
You could even host it remotely on a free service - all it'll cost is the time you take to log in and post.
To be a true member of the blogosphere, though, you have to work a bit harder.
You'll need to spend time looking for, and visiting other blogs. You'll have to link to them - and get linked back in return.
You'll have to host your blog on its own domain, on your server. If your blog is commercial in purpose, you'll need to purchase commercial licenses from the software developer. Then you'll have to install it - or get it done.
It'll cost a bit, though not too much. Look at it this way. You could either publish in a flash for free and hope for luck to guide you to glory. Or you could do it step by step, investing in your blog, knowing you'll reap rich rewards in the future.
Or 26 hours in a day may not be quite enough.
It depends upon how much you want to do, and how fast you want it done.
If all you wish to do is post a few messages every day on your blog, it won't take
long at all. Just a few seconds to log on, write your message into an online form,
and click a button to publish it to your blog!
You could even host it remotely on a free service - all it'll cost is the time you take to log in and post.
To be a true member of the blogosphere, though, you have to work a bit harder.
You'll need to spend time looking for, and visiting other blogs. You'll have to link to them - and get linked back in return.
You'll have to host your blog on its own domain, on your server. If your blog is commercial in purpose, you'll need to purchase commercial licenses from the software developer. Then you'll have to install it - or get it done.
It'll cost a bit, though not too much. Look at it this way. You could either publish in a flash for free and hope for luck to guide you to glory. Or you could do it step by step, investing in your blog, knowing you'll reap rich rewards in the future.
WHAT SHOULD I NOT DO WITH MY BLOG?
Don't post false information!
In the blogosphere, word spreads fast.
Amazingly, blindingly fast - sometimes.
You could be very popular - or very red faced - with equal ease.
It all depends on what you post on your blog!
In the blogosphere, word spreads fast.
Amazingly, blindingly fast - sometimes.
You could be very popular - or very red faced - with equal ease.
It all depends on what you post on your blog!
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